Founding Practitioner Partners · By Invitation

You see your client one hour a week.
Zone gives you the other 167.

Zone is the EEG earbud platform your ADHD clients already want to wear. We are selecting twenty-five coaches as Founding Practitioner Partners, the first cohort to put neurotech-assisted coaching into practice and define the standard that follows.

25 spots · Applications close when full

The Gap

Coaching ADHD without continuous data is a guess, and your client knows it.

The hardest part of your job happens between sessions. Your client tells you Tuesday was rough. You ask why. They don't know. The metacognition that's supposed to answer that question is the exact faculty ADHD compromises.

Zone earbuds are worn during work (music, calls, focus blocks) the same way they already use AirPods. The earbuds read brainwaves passively and translate them into clear states you can both see. When they crashed at 2pm Tuesday, the dashboard shows you why. When they had three Flow hours on Thursday, you know what conditions produced them.

You stop coaching from self-report. You start coaching from a recording.

The Coach View

What you'll be reading at 9am Monday, before your client's call.

Coach dashboard
Brain State

A read on how your client is doing overall: In Flow, Locked In, Running Hot, Drifting, or Depleted. One word, recognizable, with a clear next move.

Brain Load

How hard their brain is working, 0–100. High during deep work is fine. High during simple tasks is a warning you'll want to talk through.

Brain Energy

The mental battery. Fills overnight, drains across the day, recovers on breaks. Once it's gone, no amount of willpower brings focus back. You'll see exactly when it ran out.

Task-by-task cost

Within a week, your client has a personal cost profile for their work. Client calls drain six times faster than emails. Meetings after 2pm cost double. Knowledge that didn't exist before.

The Five States

Five states your clients learn in two days and recall without thinking.

Each state synthesizes three signals: cognitive zone, current load, available energy. A client can be focused but Running Hot because they're out of fuel. They can have full energy but Drifting because nothing's engaging them. The states tell you what to do next, in language that doesn't require an EEG primer.

In Flow

Effortless. Full battery. Deep focus.

Optimal performance. Stay with what you're doing. Avoid meetings or context switches.

Locked In

Solid focus, sustainable effort.

Concentrated, productive, room to push. A good window for demanding work.

Running Hot

High effort, draining fast.

Still going but on fumes. Switch to something lighter or break before the crash.

Drifting

Mind wandered, energy is fine.

Engagement dropped, capacity is there. Switch tasks or grab a quick win to re-engage.

Depleted

Battery empty, no reserves left.

Cognitive capacity is gone, regardless of intent. Light tasks only, or call it a day.

The Client Experience

What your clients hold in their hand.

Your client opens the app once and gets the same picture you do, without the analyst's overhead. Three views, designed with ADHD attention in mind. No graphs to interpret. No data to wade through. Just the next right move.

Detect peak performance.
01: In Flow

Detect peak performance.

When the brain enters its optimal window, the dashboard surfaces it in real time. Your client sees it. So do you.

Match work to capacity.
02: Locked In

Match work to capacity.

Sustainable focus, room to push. The app surfaces tasks that fit the current load instead of fighting it.

Intervene before the crash.
03: Running Hot

Intervene before the crash.

When effort outpaces reserves, the coach steps in. A break recommended early prevents the spiral that costs you a session.

The Structure

How the partnership works.

No money changes hands in either direction. You receive the hardware, the dashboard, and the Founding Practitioner Partner title. We receive the real-world evidence and the credibility of working alongside coaches our clients trust.

We chose not to pay for endorsements because the moment a coach is compensated to recommend a product, every client and peer who hears it discounts the recommendation. Your voice is worth more uncompensated than any sponsorship we could offer.

What You Receive

Yours to use, yours to keep.

01

Zone units for personal use

A pair for you, included with the program. Use them however you'd like, for as long as you'd like.

02

Up to 10 client units

Place Zone with up to 10 clients during the pilot at no cost to them. They keep using it. You receive continuous data on every one.

03

Coach dashboard, before anyone else

Between-session data, weekly trend summaries, session flags, task-cost breakdowns (built alongside this cohort, based on what you actually need before a Monday-morning call).

04

Founding Practitioner Partner designation

A contractually limited title, capped at 25 holders, ever. Use it on your website, your bio, your speaking pitches. The title is not given out again after Cohort 1 fills.

05

Featured placement in the coach directory

Zone clients searching for an ADHD coach find you first. Founding Partners get permanent featured placement; Cohort 2 onward do not.

06

Opportunity to contribute as a research author

Case studies and research come out of this cohort. Contribute to the work that defines neurotech-assisted ADHD coaching, with named credit on what you help build.

07

Direct line to the founders

Monthly calls with Pari and Ryan. A private Slack with the product team. Feature requests from this cohort get built first.

What We Ask

A twelve-month commitment to put this into real practice.

01

Twelve months of active use with clients

Place Zone with at least 3 (up to 10) clients and integrate the dashboard into your sessions for the full year.

02

Monthly structured feedback calls

Thirty minutes a month with our team. We bring questions, you bring observations. Every call directly shapes the next product release.

03

Permission to use anonymized client data

For research, case studies, and product development. Your clients consent through standard pilot agreements. Names and identifying details never leave your practice.

04

The right to feature you in our marketing

Your name, your practice, your story (with your approval on each piece). The Founding Partner cohort becomes the public face of neurotech-assisted coaching, and that face is you.

After Cohort 1 fills, the title closes.
Founding Practitioner Partner is given out 25 times, ever.

Apply

Tell us about your practice.

About a minute. We reply within 48 hours either way.

Reading every one personally. Reply within 48 hours.