Marketing &
GTM Lead
Zone makes brain-sensing earbuds that let people watch their attention move in real time. The hardware is built, the science is validated, and launch is close. Our go-to-market plan is written and our practitioner channel is active. We need one exceptional Marketing & GTM Lead to take Zone public and own what happens next.
- Location
- New York City
- Type
- Full-time
- Experience
- 2–6 years
- Reports to
- Founders
- Scope
- Marketing & GTM
- Contact
- pari@wear.zone
Why this role exists
Most marketing has to guess what earns attention.
At Zone, you will work with the signal itself.
Eight EEG sensors inside a pair of earbuds read a person's app brain state in real time. The Zone app shows attention shifting minute by minute across a workday, when someone is In Flow, when they begin Drifting, and when their energy is Depleted.
Almost nobody has ever seen this about themselves.
That creates a kind of content nobody's feed has shown before: real people, doing real work, with their attention visible as live data.
The strategy is already written. Channels are selected. Formats are designed. Launch is mapped week by week. Our coach and practitioner channel is live and working with us.
We need the operator who turns that groundwork into a public launch, learns from the response, and builds the marketing function around what works.
You will report directly to the founders and join during the window people later wish they had caught: months before launch, with the product built and the plan on paper.
What you will do
Take Zone to market.
- 01Own Zone's social presence across Instagram, TikTok, LinkedIn, X, and Threads, from the content calendar to the comment section.
- 02Create, publish, and improve recurring formats built around real people and real app brain-state data.
- 03Build DM automations and the systems that turn attention into conversations.
- 04Launch and run our creator and UGC program: source people, write briefs, test formats, and double down on what works.
- 05Manage creator and influencer partnerships from first contact through published work.
- 06Produce live events and community programming, from intimate sessions at our Times Square space to larger evenings around New York City.
- 07Own the launch campaign from planning through execution and post-launch analysis.
- 08Run paid amplification, beginning with Meta, once organic performance shows what deserves budget.
- 09Build campaigns, test creative, run A/B experiments, and read the numbers yourself.
- 10Equip our existing coach and practitioner partners with fresh materials, features, and moments that keep the channel strong.
How we market
Our audience has been burned by this category before. They check the claims, question the promises, and notice when something feels manufactured.
So honesty is the strategy.
Real people. Real data. No hype. No artificial urgency. No generic AI-generated content.
We would rather publish something specific and true than something polished and empty. If that constraint sounds energizing rather than limiting, you will like it here.
This role is for you if
- 01You have 2–6 years of experience in consumer marketing, including time at an early-stage company.
- 02You have worked in health, wellness, consumer technology, or hardware, or can show why your experience translates.
- 03Something in your portfolio exists because you made it happen: a channel, a series, an event, a community, or a launch.
- 04You can write in a voice that feels specific, observant, and human.
- 05You have hands-on Meta Ads experience and can build campaigns, test creative, run A/B experiments, and interpret results yourself.
- 06You are comfortable creating in the physical world, because much of Zone's marketing will happen in actual rooms with actual people.
- 07You can run several programs at once without losing the details.
- 08You know how to turn an existing strategy into weekly execution without waiting for someone else to create every brief.
This role is not for you if
- 01You want to manage marketing from a distance without making anything yourself.
- 02You need a large team or agency around you before you can move.
- 03You wait for perfect information before publishing or testing.
- 04You believe more content is automatically better content.
- 05You reach for hype, urgency, or inflated claims when the underlying story should be strong enough.
- 06You want a fully remote role. This job is based in New York City, and many of its most important moments happen in person.
About Zone
Zone makes brain-sensing earbuds for professionals who struggle to protect their attention and who often own a drawer full of tools that did not stick.
Eight in-ear EEG sensors read brain activity in real time. The Zone app translates that signal into five clear app brain states and helps people recognize when their attention is strongest, when cognitive effort is running high, and when recovery is needed.
Put the earbuds in and you can watch your own attention move through a workday.
The hardware is built. The science is validated. Launch is close.
Three sentences
and a résumé.
- 01Who you are.
- 02The best thing you have built or scaled. Include a link.
- 03One idea you would run for Zone during your first month.
Generic or AI-written applications will not be considered.
P.S. Telling us the first thing you would want to measure about your own brain never hurts.
Apply via email